My wife and I have always been fond of little "hole in the wall" places to visit. It started with mostly diners but has evolved into a love for all "mom and pop" shops. See, we enjoyed visiting them so much, that I decided I wanted to use my business education to help small businesses around Springfield, IL. I have been creating websites for me and my wife for over a few years and found a system that really lets me express my creativity. I really dug into the software it re-ignited that "want to help" mentality.
Business owners are hit up all the time by a no name sales person. I live in the communities, work in the communities and have a family in the very same communities. I am ready to give back to Chatham and the small busineses through Central, Illinois.
I graduate from Riverton High in 2005 and went on to become a nurse through LLCC. I then obtained my Bachelors in Nursing and a Masters in business all while starting a family, working a full time nursing job and building my skill set to help others. I love working with people and seeing what problems we can solve together. If you are looking for a real person to partner up with and build your business, then I am definitely that.
To get the same return on investment (ROI) as if you had hired an in-house team of marketing experts, it may be worthwhile to outsource some of the work to a professional marketing firm. You may effectively employ an entire marketing department, along with all the necessary specialized talents, for whatever long you need them. Think about what it would take to build your own in-house marketing department, complete with graphic designers, search engine optimization specialists, content writers, website developers, and business strategists. This would entail not only paying their salaries, but also investing in expensive software, in-depth training, and a spacious office.
Hiring a marketing firm gives you access to all of this for a fraction of the price, and the service is adaptable to your needs. In the event that you require specialized knowledge, they will find it within their existing workforce so that you aren't charged for people who aren't being put to use.
If you weren't going to hire an agency to handle your marketing, how would you divide up your resources? Every company requires these three things to function properly:
1) Operations, which includes service provisioning, production, logistics, and research and development.
2) Money-related tasks, like payroll, accounting, and candidate tracking.
Thirdly, Marketing, which incorporates Sales, Business Development, Marketing, and Public Relations.
In a perfect world, all divisions of the company would receive the same amount of support. However, most small businesses allocate a disproportionate share of their resources to operations, with a smaller share going toward finance and administration, and even less going toward marketing.